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How we score

Egogo was designed from the start to be an engine of truth - a place where transparency is unleashed as an irreversible force for good.

Why we score - at its core

We all deserve to know what's best and having a trusted score on the products we buy can really help.

When customers are shown a thoughtful, side-by-side comparison of products, it creates a healthy competition for all products to do better - for us and our wallets.

By celebrating the best in products, we support the brands that make them and help grow a culture of transparency.

Illustration of the Qo logo
Illustration of the Qo logo

How we score - in brief

Eqogo collects and organizes the objective attributes that define the products we buy. We then rate and weigh these attributes to reflect the best practices.

Eqogo's score is an agile system that grows and adjusts with deeper knowledge, reflecting the Social, Environmental and Quality accomplishments of each product.

What is the score?

The "EQ score" means the excellence quotient - the unique score Eqogo builds from the Social, Enviro and Quality attributes that a brand publicly shares about their specific products.

We organize all of the objective factors of a product into the EQ score, which allows us to understand and act on what matters most to us when making a purchase.

This is what makes Eqogo
the world's first transparency engine

eq  =  T  x  (S+E+Q)

excellence quotient (Eqogo score) = Transparency x (Social+Enviro+Quality)

Example of scoring rings
Fig 3. "eq" score - c. 2021
Icon for social criteria

Social

labor practices and animal testing

Icon for enviro criteria

Enviro

manufacturing, air, water and land management practices

Icon for quality criteria

Quality

warranties and engineering standards

Illustration of the Qo logo

How we score - in 4d!

Deep, Deliberate, Dynamic and Defensible - Early on, we decided to do the hard work of evaluating products on as many objective qualities as we could, since badges, check marks and stars, while helpful, don't tell the whole story. By being thorough and granular with our research, we were able to create a scoring system that rates products competitively within their respective category in real time, providing us all with a true snapshot of transparency.

The four "D" principles are used to guide our model so we can rate the raters (third-party accreditations, certifications, verifications and validations). We score the depth of a certification's rigor while also weighing their relevance to each product category. Yep, this is the juicy part!

How Eqogo rates the raters

SCOPE How extensive is the requirement
AUDIT How rigorous is the audit system
PRODUCT IMPACT To what extent do requirements impact product (from an overall SEQ perspective)
PROCESS IMPACT To what extent do requirements impact process (from an overall SEQ perspective)
CHEMICAL MGMT How extensive are chemical management requirements
WORKER H&S How extensive are worker health and safety requirements
ENV'L IMPACT To what extent do requirements impact environmental aspects
SOCIAL IMPACT To what extent do requirements impact social aspects
COMPLIANCE Certifications are ranked relative to Best-in-Class
AWARENESS How well-known is the certification

In addition to rating the raters, we also evaluate and score materials, negative declarations (i.e. "plastic-free") and warranties within each product category.

The EQ score also incorporates many commonly-overlooked factors such as corporate structure, public engagement, and initiatives focused on equity and inclusion as well as land, animal and human rights.

Eqogo firmly believes that...

  • strong auditing systems build accountability and trust.
  • organizations confident of their efforts choose to be transparent.
  • initiatives that have an impact on product & process make a global difference.
  • environmental & social requirements make the world a better place.
  • programs that achieve results beyond compliance deserve recognition.
  • warranties represent a brand's confidence in the quality of their products.
  • better materials matter to environmental systems and the durability of goods.
  • transparency is the future!

Why we do this - a truly better future

Egogo was designed from the start to be an engine of truth - a place where transparency is unleashed as an irreversible force for good. We all deserve to know what's best, and having a trusted score on the products we buy can really help make the job easier.

There's a reason why it takes a whole page to describe Eqogo's scoring... it's a comprehensive process. But we are in service to the idea that when people are empowered with knowledge, their decisions will shape a better future for them and the world we all love. Please join us in this revolution for truth and transparency.

Illustration of the Qo logo